|Andrew Dietz is Founder and President of Creative Growth Group, Inc., a business development firm that exclusively helps professional service organizations sharpen growth strategies, enhance client development capabilities, and implement marketing and business development initiatives.|
If you want to get your leadership team and colleagues motivated about collaboration as a competitive advantage, show them the money. Bret Tushaus provided several compelling business use cases for collaboration and enterprise social software. A recent study by McKinsey & Company said a typical knowledge worker spends 28 hours a week dealing with email. The study estimates that by fully implementing social technologies, companies have an opportunity to raise the productivity of high-skill knowledge workers by 20 to 25 percent. That represents real financial value to an organization. For more information about the McKinsey study – “The social economy: Unlocking value and productivity through social technologies” go to this URL – http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
This post is part of a series recapping the event, Creating Collaborative Advantage: How To Get Fiercely Independent Professionals To Collaborate For The Benefit Of Each Other, Their Firm and Their Clients hosted by SilverEdge, along with its partners Deltek and Creative Growth Group. Stay tuned for more advice from the event.