Andrew Dietz is Founder and President of Creative Growth Group, Inc., a business development firm that exclusively helps professional service organizations sharpen growth strategies, enhance client development capabilities, and implement marketing and business development initiatives.

“I think one of the biggest mistakes is mandating collaboration,” Bret Tushaus of Deltek (and Kona) observed.  “You can’t mandate collaboration. Let it happen more organically and celebrate the bright spots.  And, I would venture to say that managing from the middle – out is far more effective than managing from the top – down.  Peer pressure is an extremely strong influencer.  So if you’ve got a group of people in your organization that is savvy, that grabs onto these collaborative technologies, that understands the value and understands the benefits of collaborating to achieve goals, and other people see them, other people see what they’re producing and how they’re benefitting from this, they’re going to be the biggest influencers in the firm.”

This post is part of a series recapping the event, Creating Collaborative Advantage: How To Get Fiercely Independent Professionals To Collaborate For The Benefit Of Each Other, Their Firm and Their Clients hosted by SilverEdge, along with its partners Deltek and Creative Growth Group. Stay tuned for more advice from the event.